Bergio International Inc. (OTC PINK: BRGO), an American holding corporation and world leader in fine and fashion jewelry design, manufacturing, and retail, is entering its 25th year of operation. The Bergio International portfolio includes Bergio, the namesake fine jewelry brand, Crown Luxe, the brick-and-mortar division, Aphrodite’s, a fast-growing e-commerce fashion jewelry line, and GearBubble, a leading B2B fulfillment platform. Bergio purchased Aphrodite’s for $5 million and GearBubble for $3.2 million in 2021.
Aphrodite’s is a global fashion jewelry brand best known for its unique and meaningful gifting experiences with custom-designed boxes. They grossed $31 million in sales in 3.5 years, with $10 million of those occurring during the 2020 pandemic year. In a world where most online retailers purchase their merchandise from the same pool of vendors, tapping into Bergio International’s core competency of design manufacturing gives Aphrodite’s the ability to develop new, unique, and higher-quality design while providing more competitive pricing. The brand features watches, sunglasses, and jewelry showcasing an array of necklaces, bracelets, rings, earrings, and anklets. For more information, visit https://www.aphrodites.com....
GearBubble is a B2B e-commerce fulfillment platform with over 200,000 sellers in their history that improves customer experience through integration with Amazon, Etsy, and more. In 2020 alone, the company had $27 million in revenue and was profitable. Although GearBubble has sold jewelry, the past inventory lacked quality, and they did not have the right vendor to meet high demand.By joining BRGO, they will access high-quality jewelry with stunning and unique designs for an affordable cost. Their demand will also be met due to Bergio’s vertical integration and control over the manufacturing and speed of production. For more information, visit http://gearbubble.com.
Bergio International aims to connect with their global customer base everywhere they shop and has implemented a distribution diversification and eCommerce strategy. Aphrodite’s is now part of Walmart Marketplace, the world’s largest omnichannel retailer. They also joined Amazon with one of the fastest platform launches the Bergio portfolio has ever seen.
Since the two landmark acquisitions for Bergio International, the bottom line has already begun to considerably reflect the positive effects from those purchases and operational decisions during the pivotal pandemic year. As sales figures are released, they have started to paint a powerful picture of the upward trajectory the company is headed.
A vertically integrated company, Bergio International has complete control over its supply chain and all associated costs. Manufacturing facilities are located in Istanbul, with an additional facility coming in the Republic of Armenia. The company intends to continue acquiring design and manufacturing firms throughout the United States and Europe.
Since the brand's launch in 1995, Bergio has put a high emphasis on brand exposure and has invested a considerable amount in branding, national advertising, billboard marketing, and public relations.With family jewelry roots reaching back to the 1930s, CEO Berge Abajian is known for blending superior knowledge in design to create unparalleled collections. He took the company public in 2008, allowing the Bergio brand to grow, diversify and increase its global presence. The Bergio brand is world-renowned for high-quality, handcrafted, individually designed fine jewelry pieces, which is an expectation and requirement for all acquired brands and partnerships. Products are sold to both B2B and B2C customers. Each year, all brands within the Bergio International portfolio will remain committed to trendsetting designs that complement the seasonal trends.
Bergio International has historically sold products directly to distributors, retailers, and other wholesalers. With the launch of Crown Luxe, their brick-and-mortar division, along with their recent acquisition of Aphrodite’s and GearBubble, Bergio will continue to expand its direct-to-consumer and e-commerce footprint. Bergio will continue to pursue potential acquisition candidates in the jewelry e-commerce industry, with the goal to become a top leader in the space.
Chief Executive Officer
As President, CEO and Head Designer of Bergio, Berge Abajian performs a highly successful balancing act, accomplished with equal parts precision and passion. An informed and inspirational leader, Berge directs the company with the eye and soul of a designer and the mind of a businessman. The role that is perhaps closest to his heart, however, is that of designer. With family jewelry roots reaching back the 1930s, Berge is a third generation jeweler and a purist when it comes to design. Berge’s understanding of every aspect, in both design and manufacturing, creates collections that are nothing short of peerless in craftsmanship and style.
Consumers that plan to Jewelry Shop for the holidays can expect Less Choice and Higher prices. Insight into how the Covid-19 pandemic changed the jewelry industry.
- If you plan to gift jewelry this holiday season you need to start early
- Labor shortages and supply chain breakdowns are affecting inventory (finished pieces and materials) all around the world
- While these issues were happening during the pandemic, the demand never stopped. And while Brick-and-mortar stores may have been closed, internet sales were healthier than ever
- According to Digital Commerce 360, Consumers spent $861.12 billion online with U.S. merchants in 2020, up an astounding 44% year over year. That’s the highest annual U.S. e-commerce growth in at least two decades.
- During the pandemic the pendulum swung from experiences to material purchases (bonus points if you could make a material purchase experiential).
- Zoom meetings inspired jewelry purchases for those want to add a little personality to their on-screen presence
- The impact of the stimulus check was felt with a 106% increase in jewelry sales in 2020 during the height of the pandemic
- Companies were forced to pivot. Bergio International had to close their retail stores and focused on growth through acquiring e-commerce brands.
- The Bergio portfolio acquired Aphrodite’s, a growing fashion jewelry label for $5 million and GearBubble, a B2B e-commerce fulfillment platform for $3.2 million, greatly expanding their e-commerce footprint.
- Bergio made $584k during 2020, and is on track to make nearly $30 million this year due to those strategic acquisitions, approximately 5000% Y/Y growth.
- Bergio international is vertically integrated, (meaning they control their own supply chain from start to finish) allowing for competitive pricing, a significantly higher quality, and less issues to get the items they need.