Bergio International Inc. (OTC PINK: BRGO), an American holding corporation and world leader in fine and fashion jewelry design, manufacturing, and retail, is entering its 25th year of operation. The Bergio International portfolio includes Bergio, the namesake fine jewelry brand, Crown Luxe, the brick-and-mortar division, Aphrodite’s, a fast-growing e-commerce fashion jewelry line, and GearBubble, a leading B2B fulfillment platform. Bergio purchased Aphrodite’s for $5 million and GearBubble for $3.2 million in 2021.
Aphrodite’s is a global fashion jewelry brand best known for its unique and meaningful gifting experiences with custom-designed boxes. They grossed $31 million in sales in 3.5 years, with $10 million of those occurring during the 2020 pandemic year. In a world where most online retailers purchase their merchandise from the same pool of vendors, tapping into Bergio International’s core competency of design manufacturing gives Aphrodite’s the ability to develop new, unique, and higher-quality design while providing more competitive pricing. The brand features watches, sunglasses, and jewelry showcasing an array of necklaces, bracelets, rings, earrings, and anklets. For more information, visit https://www.aphrodites.com....
Chief Executive Officer
As President, CEO and Head Designer of Bergio, Berge Abajian performs a highly successful balancing act, accomplished with equal parts precision and passion. An informed and inspirational leader, Berge directs the company with the eye and soul of a designer and the mind of a businessman. The role that is perhaps closest to his heart, however, is that of designer. With family jewelry roots reaching back the 1930s, Berge is a third generation jeweler and a purist when it comes to design. Berge’s understanding of every aspect, in both design and manufacturing, creates collections that are nothing short of peerless in craftsmanship and style.
Consumers that plan to Jewelry Shop for the holidays can expect Less Choice and Higher prices. Insight into how the Covid-19 pandemic changed the jewelry industry.
- If you plan to gift jewelry this holiday season you need to start early
- Labor shortages and supply chain breakdowns are affecting inventory (finished pieces and materials) all around the world
- While these issues were happening during the pandemic, the demand never stopped. And while Brick-and-mortar stores may have been closed, internet sales were healthier than ever
- According to Digital Commerce 360, Consumers spent $861.12 billion online with U.S. merchants in 2020, up an astounding 44% year over year. That’s the highest annual U.S. e-commerce growth in at least two decades.
- During the pandemic the pendulum swung from experiences to material purchases (bonus points if you could make a material purchase experiential).
- Zoom meetings inspired jewelry purchases for those want to add a little personality to their on-screen presence
- The impact of the stimulus check was felt with a 106% increase in jewelry sales in 2020 during the height of the pandemic
- Companies were forced to pivot. Bergio International had to close their retail stores and focused on growth through acquiring e-commerce brands.
- The Bergio portfolio acquired Aphrodite’s, a growing fashion jewelry label for $5 million and GearBubble, a B2B e-commerce fulfillment platform for $3.2 million, greatly expanding their e-commerce footprint.
- Bergio made $584k during 2020, and is on track to make nearly $30 million this year due to those strategic acquisitions, approximately 5000% Y/Y growth.
- Bergio international is vertically integrated, (meaning they control their own supply chain from start to finish) allowing for competitive pricing, a significantly higher quality, and less issues to get the items they need.